TENCEL™ branded Lyocell fiber, capable of enabling various apparel and home textile applications, is one of the optimal choices for making incredible denim products. With the adoption of TENCEL™ Lyocell fiber under the TENCEL™ Denim branded offering, TENCEL™ contributes significantly to a more sustainable and environmentally responsible denim industry. In September, TENCEL™ returned to New York Denim Days as a title sponsor, bringing back “Feel So Right” experience to consumers. New York Denim Days, has united denim enthusiasts, exhibitors and influencers from the fashion and denim worlds. At the event, TENCEL™ created a shop-in-shop which was stocked with branded garments enabled by TENCEL™ Denim, including Mavi, 3x1 Reformation, Godfather of Denim, Edit Denim, Paulita Carlotta.

Let’s hear what Tricia Carey, Head of Business for TENCEL™ Denim, say about TENCEL™ Denim:

Q: The NY Denim Days Festival is coming out in September. Can you tell us all about it?

A: It is really an amazing festival to get everyone together to tell the stories of how jeans are made, and I think most people are surprised of how we can start from fibers through to finish, and all the craft that goes into making denim.

Q: I know TENCEL™ branded fibers came from trees, can you tell us a little bit about the process of making TENCEL™ fibers from trees?

A: TENCEL™ branded Lyocell & Modal fibers both are comes from trees. The trees come from sustainably-managed plantations from certified and controlled sources. The wood is made into pulp and fiber via environmentally responsible production processes, which transform wood pulp into cellulosic fibers with high resource efficiency and low environmental impact. The fibers are then sold to yarn spinners to make denim fabrics.

Q: Why is sustainability important to Lenzing?

A: Sustainability is really at the core of everything we do at our company and Lenzing is rooted in sustainability. It has to do with not only the raw material, i.e. coming from trees, but also in the production process of manufacturing fibers. The beauty of our fibers is that it comes from nature, and that it actually goes back into nature because it is compostable.

Q: What are the key features of TENCEL™ enabled denim products?

A: Denim pieces made of TENCEL™ cellulose fibers are tailored to a sustainable lifestyle, with a full personal expression through movement with its natural comfort, smoothness and versatility. These garments enable consumers peace of mind, knowing their products are eco-responsible and have a low carbon footprint. Denim products containing TENCEL™ Lyocell and Modal fibers are produced using innovative technology eco-responsible processes, making them ideal for production of denim, and other apparel and home textile products.

Q: Why do you think Denim never goes out of style?

A: I think Denim never goes out of style because it really shows the mood and spirit of the moment. There’s a democracy around denim if you look at the heritage of where denim started. I think what’s happening in denim is an evolution that happens over time, bringing in technology and performance, and layering on different finishing techniques. Denim is timeless and classic, and when you wear on denim, it takes on the personality of the owner behind it.