Nobody can change the world on their own. At TENCEL™, we believe that sustainability across the textile sector can only go so far until we unite as an industry to address the evolving need for climate action. To help achieve this, the TENCEL™ brand has launched the X campaign alongside several leading brands in fashion, homeware and beyond with a shared goal to create the ‘future of fabric’. The campaign empowers co-branding partners to wear the TENCEL™ brand with pride, building a label of trust that helps consumers make informed decisions when it comes to their purchases.

The X campaign pulls inspiration for its style and art direction from all sorts of sartorial aesthetics, aligning the TENCEL™ brand with its fashion partners through bold and eye-catching content. Exciting visuals bring to life the journey of TENCEL™ branded fibers from forest to fashion, whilst celebrating those who have joined us on the journey to industry-wide sustainability.

By choosing to showcase the TENCEL™ brand through a logo badge, brands are creating a simple and transparent way for consumers to identify whether the fibers of a particular garment come from a sustainable wood source. Helping to tackle a long-standing lack of transparency within the fashion world, leveraging the TENCEL™ brand ultimately gives consumers peace of mind that the product they are purchasing is ethical, sustainable and high-quality.

The X campaign is TENCEL’s way of showing support to brand partners who share the same commitment to make change happen faster. From product houses to influencers to consumers, this platform allows everyone to strive towards a better future.

Click here to view more details about this exciting new campaign.