TENCEL™ joined forces with WE-AR to take part at the Good Sustainable Style Show at the New Zealand Fashion Week to promote ethical fashion on September 2, 2018. The show brought together leaders in the ethical fashion industry, integrating style, comfort and sustainability in response to the fast-growing demand of ethical fashion in recent years.

Partnering with WE-AR in yoga wear and swimwear, numerous pieces of ethical fashion designs enabled by TENCEL™ were showcased during the show. Featuring function, style and comfort, designs enabled by the TENCEL™ brand is testament to the notion that style and comfort do not have to be sacrificed with the pursuit sustainability and ethical principles. All TENCEL™ branded Lyocell and Modal fibers are derived from sustainable and renewable wood sources from certified and controlled sources. These fibers support the integration of style, comfort and sustainability with eco-responsible and sustainable production processes, ensuring sustainable alternatives to consumers.

The TENCEL™ brand is also a key driver of circular economy through TENCEL™ Lyocell fibers enabled by REFIBRA™ technology. Such technology involves upcycling a substantial proportion of cotton scraps (e.g. from garment production) which are added to wood pulp to transform the raw materials into new virgin TENCEL™ Lyocell fibers for making fabrics and garments. This process greatly reduces the carbon footprint of fashion items and promotes circular economy in a commercial scale. In addition to being sustainable, TENCEL™ branded fibers are naturally soft to the touch and exhibit long-lasting comfort.

Following the collaboration with WE-AR, TENCEL™ will continue to lead developments and proliferation of the ethical fashion industry by providing sustainable alternatives without forgoing other essential elements of comfort, style and function in the fashion industry.

WE-AR is a leading ethical fashion company founded by Jyoti Morningstar in 2005, producing mindfully made fashion, Yoga wear and accessories. WE-AR is B Corp Certified, meaning that the label meets the highest standards of verified social and environmental performance and public transparency, in addition to being a Living Wage Employer.