In June, Graduate Fashion Week (GFW) was held over four days in London. This annual event attracts around 30,000 guests each year. Lenzing has always been a core supporter and this year was no exception. The event was an opportunity to promote TENCEL™ branded fibers and raise awareness of the need for more sustainable fashion.

This year, the TENCEL™ brand hosted two exciting competitions that engaged different audiences to build understanding of eco-fashion and show how people can join the movement.

One of the competitions, TENCEL™ Design Competition, challenged students to design creative pieces using TENCEL™ branded fibers. With an impressive number of entries, students interpreted their own creative vision through bespoke designs. Guests were also able to experience and celebrate each designers’ passion and talent. A panel of judges including Di Boscio from Eluxe Magazine, Bel Jacobs, Oliver Spencer, some of the Lenzing and Farfetch team chose a winner amongst a talented pool of participants.

To continue the fun, TENCEL™ also created a “wings” wall, where guests can pose in front of a set of wings. The goal was to promote sustainable fashion in the most creative way and post it on Instagram with hashtags. The wall was part of TENCEL™’s grand statement for a greener future in fashion.

On the more educational side, Lenzing participated in a panel talk – “Why We Can No Longer Ignore Sustainability” alongside other industry thought leaders. The theme of the panel was to discuss the importance of change and why the fashion industry can’t continue down the same path of unsustainable practices.

As an industry leader, Lenzing is committed to actively engaging with individuals and taking on initiatives to promote eco-friendliness. The young designers’ commitment at this event to spread awareness for a more renewable future was truly inspiring for the fashion industry and Lenzing will continue to be a big supporter of that.