Although COVID-19 has derailed the TENCEL™ brand’s plans to participate in various fairs such as Munich Fabric Start and Première Vision, we still wanted to promote sustainability by finding innovative ways to provide trade and consumer education. Therefore, our team in Europe created the TENCEL™ brand “Meet the Expert” video series that features our Business Development Managers in Textiles, Sylvia Happel, Pedro Goncalves, and Susanna Pérez who discuss various topics including the production process and sustainable aspects of our TENCEL™ branded fibers on a digital platform.

With our various fiber offerings, Pedro Goncalves expands on the key differences between TENCEL™ branded lyocell fibers, TENCEL™ branded modal fibers, and LENZING™ ECOVERO™ branded viscose fibers. He also elaborates on the species of trees sourced for production of our eco-friendly fibers. Meanwhile, Sylvia Happel shares the properties of TENCEL™ branded fibers and explains what kinds of products they are suitable for. Furthermore, as we develop new technologies and make our fibers more accessible, Susanna Pérez answers the questions of where you can buy fabrics made of TENCEL™ branded fibers and why our fibers are sustainable.

With our “Meet the Expert” video series, the TENCEL™ brand hopes to further improve the conversation among consumers and manufacturers alike on the importance of sustainable supply chains, as well as educate end users on how to find TENCEL™ branded fibers and become a more eco-conscious consumer. The launch of this series will allow us to reach more people with our messages and continue driving for greater sustainability amid the ongoing COVID-19 pandemic.

Meet the Expert video:

• Episode 1 - Introduction
• Episode 2 - Sustainability
• Episode 3 - Fiber Benefits
• Episode 4 - Where to source TENCEL™ fibers?

For inquires or further information, contact us via email at [email protected] or via the contact form on our website.