Patrick McDowell, Sustainable British Fashion Designer, unveils Their latest red-carpet creation for Nicole Scherzinger in partnership with TENCEL™ showcased at The Fashion Awards 2023.

Red carpet images here.

Reimagining the Princess dress that closed Patrick McDowell's 'Cinderella Shall Go to the Football' show for AW23, the brand has created a corseted moment with modern and strong finishes. Soft and luxurious satin made using TENCEL™ LUXE yarn that flows around the body, edged in black tulle and finished with signature McDowell top stitching; layers of transparency are played with to reveal the body under a flowing chiffon cape that extends beyond the 3m long train of this dress.

The American singer-songwriter and dancer Nicole Scherzinger wanted to feel feminine but strong, so together with stylist Emily Evans, Patrick McDowell worked to create a custom piece that made her feel her best and fit her perfectly.

The after-party dress is reimagined from the 'Marie Antoinette Goes to Liverpool' collection of Patrick McDowell. Taking one of those dresses crafted from TENCEL™ branded fibers and TENCEL™ LUXE filaments, printed with images of Patrick's childhood to create something new for Nicole Scherzinger, breathing new life into this piece with a modern edge, changing the cups of the bustier to solid black and maintaining the same rope cord straps from her red carpet moment these two dresses are sisters, both feminine and strong.

Nicole Scherzinger embodies the house codes McDowell stands for, modern and strong, dressing to feel and look your best in a way that is kind to the planet. Working with their long-standing partner, TENCEL™ to support the next generation of fashion talent reimagining the business of fashion, embracing sustainable materials, finding responsible solutions, using sustainable innovations.

The bespoke red-carpet look was designed and made in London using TENCEL™ LUXE, a silk-like continuous lyocell filament yarn created via eco-filament technology under TENCEL™, derived from natural raw material wood carefully sourced from responsiblymanaged forests and is produced in an resource-saving closed-loop process, sourced from Esce-tex in London.

Patrick McDowell, Creative Director and Founder of Patrick McDowell said:
"As a British designer, creating for The Fashion Awards is always a huge honour. Nicole is a symbol of strong femininity, currently taking the west end by storm, so it was a huge honour to dress her in this defining moment of her career. Crafted using TENCEL™ here in London as a continuation of the ongoing collaboration, the dress stays true to our mission of made to order and limited edition pieces made with the environment in mind and offering sustainable solutions on the red carpet. I was a recipient of a BFC scholarship at Central Saint Martins, which is funded by these awards, so it's a full circle moment for me."

Of the partnership, Eva McGeorge Head of Marketing & Communication Europe / Americas / Turkey TENCEL™ explained;

“These two special unique custom made looks are part of the continued collaboration with Patrick McDowell and TENCEL™, supporting their journey to further develop collections using sustainable innovations, offering responsible solutions, whilst shining a spotlight on eco-couture on the red carpet. TENCEL™ works closely to offer support to the next generation of design talent, encouraging the adoption of innovative materials to support positive change within the fashion industry.”

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About Patrick McDowell: Patrick McDowell is rethinking the fashion business model, creating pieces made to order and limited edition, meaning that pieces are made to fit and suit the client perfectly in a limited quantity. Working with the world's finest materials and creating in London, each piece is considered and made to last; with circularity in mind, McDowell offers redesign and repair to clients along with supporting a myriad of community projects and believing in Holistic 360 sustainability to create a better industry for us all.

Making of shot by @Maluanc