April was another fruitful month for Lenzing as the company continues to chart a bold new course to simplify its product portfolio and elevate the brand to bring more value to consumers and industry partners. In April, Lenzing presented the TENCEL™ brand to industry partners and customers at the 2018 Fibers & Yarns by Tecoya Group in Mumbai India. The launch of the TENCEL™ brand is a key milestone of Lenzing’s new brand strategy to foster a stronger connection with customers and consumers in the region.

In Indonesia, Lenzing joined Indo Intertex, the biggest B2B2C Textile and Nonwoven trade fair in the country. With a more dazzling booth this year, visitors from all over the world were amazed by Lenzing’s offerings, in particular its brand new TENCEL™ brand. During Indo Intertex, Lenzing participated in the IndoProject Runway fashion design competition and provided a variety of textile materials such as TENCEL™ woven fabric to participants of the competition. Lenzing also equipped participants with additional knowledge about the botanic origin and sustainable features of fibers under the TENCEL™ brand. Lenzing has collaborated with local TV station (JakTV) in Indonesia during the Ramadan month by providing the TV moderators with sustainable fashion made from TENCEL™ fibers.

This is just a part of the TENCEL™ story in AMEA region. The TENCEL™ brand will continue to lead the way in producing environmentally friendly products and providing consumers ‘feel-good’ products that also enable them to “do good and do right” to the environment.