Fancy clothes can impress many, but they may not fit all occasions. When off for holidays, we’d love to dress more casually and comfortably in order to feel our best. Clothing which are simple in style, easy to carry and mix and match are something we’d look for. They are the everyday basics for our wardrobe and are ideal for almost any kind of gatherings with our family and friends – be it a beach day or just a relaxing stroll in the park. Therefore, when shopping casual wear, what matters most is really the material. It is so important that our clothing is made of good fabrics which are comfortable to wear and gentle on our skin. And if it is produced sustainably, that’ll be a plus!

These years, the fashion industry has evolved a lot. Seeing a rising demand for simple and quality casual wear, the industry has started offering clothing alternatives which are not just ideal for everyday wear, but also produced in a more eco-conscious way. TENCEL™ branded fibers are among the most popular sustainable fibers increasingly known and adopted by fashion brands. In fact, brands like Arnhem, oblekt, SELECTED and The North Face, which are committed to producing more sustainable and better-quality garments, have already introduced TENCEL™ branded fibers in some of their collections.

Arnhem had its first-ever collection made entirely from TENCEL™ branded fibers in May 2019 – a compilation of floaty, feminine pieces in dainty prints, and an earthy, desert palette of shades that appeared kissed by the sun. Jyoti Durrant, Sustainability Officer at Arnhem, called TENCEL™ the most powerful tool In Arnhem’s sustainable fiber arsenal. The soft feel, lightweight, print color saturation and durability are her favorite parts about TENCEL™ branded fibers. What’s more, the fibers are produced responsibly and using sustainably sourced natural raw material wood. These all explains why the brands’ Wisteria collection, where every piece is made using 100% TENCEL™ branded fibers, has been completely sold out quickly.

Scandinavian brand SELECTED, as a part of BESTSELLER, is also on a journey of transformation to becoming climate positive, fair for all and circular by design. The brand has started using more sustainable materials including TENCEL™ fibers into its production and design. In the 2019 Christmas campaign, SELECTED launched an elegant blue midi dress made from 100% TENCEL™ Lyocell fibers. The minimalist design is perfect for ladies who want a greener addition to their wardrobe while still looking and feeling great with the breathable and smooth fibers. With the ability to absorb moisture efficiently, TENCEL™ Lyocell fibers can provide a less favorable environment for bacterial growth while keeping our skin feeling pleasantly cool and dry throughout the day and night. Produced in a closed-loop process where almost all the solvent is recovered and reused, the production of TENCEL™ Lyocell fibers also contribute to circular economy in the fashion industry.

Switching to clothing made of TENCEL™ branded fibers is not only the key to feeling great ourselves, but also to making it right for the environment. When you go shopping next time, don’t forget to read the product labels and look out for sustainable materials like TENCEL™ branded fibers - they are available in so many brands and styles! Remember – even our smallest choices can bring huge impact to the world.