Leading Indonesian fashion brand COTTONINK creates casual wear with a twist, catering to Indonesia’s diverse population by creating wearable everyday clothing for women with any body type and personality. This year, COTTONINK turned their attention to the burgeoning sustainable fashion market with the launch of their debut sustainable clothing line in September 2020. COTTONINK’s “Pastel Whimsical” collection, created in collaboration with the TENCEL™ brand, was designed to feel bright and effortless for everyday use, whilst promoting sustainable clothing choices for Indonesian consumers.

TENCEL™ branded fibers were quickly recognised as a natural fit for the brand’s debut sustainable collection. The use of comfortable, durable and versatile fibers meant COTTONINK could create a diverse array of garments, including tops, outerwear, pants and shirtdress, and even a complete outfit set (consisting of a top, dress and bottom) for their children-focused brand - COTTONINK Mini.

Designing apparel to be worn in Indonesia’s unique climate is never an easy task. Warm and humid, tropical weather usually presents a significant challenge for designers. TENCEL™ brand’s cool, breathable and gentle fibers however, were perfect for a collection tailored to Indonesia’s tropical climate.

The “Pastel Whimsical” collection is incredibly resilient thanks to TENCEL™ branded fibers’ superior colour retention, and durability. Featuring COTTONINK’s signature bubbly prints, customers can be sure their garments will look fresh, even after repeat washes. TENCEL™ brand’s long lasting fibers are designed to be worn effortlessly every day, meaning the eco-friendly garments can be kept on heavy rotation for longer.

COTTONINK was drawn to TENCEL™ brand’s innovative and stringent environmental standards from the beginning. TENCEL™ branded fibers are produced from sustainably sourced wood by environmentally responsible processes, which allowed COTTONINK to create a collection which is safer for the environment at every stage of the product’s lifecycle whilst drastically reducing pollution.

With this collection, COTTONINK aims to become a key player in reshaping perception around fashion consumption in Indonesia by creating a broader understanding about the benefits of using sustainable alternatives. COTTONINK hopes their collection will further educate consumers on the benefits of sustainable alternatives, including longer shelf-life, and a smaller environmental footprint.

With the help of the TENCEL™ brand, COTTONINK is embarking on a new chapter, typified by sustainable and renewable, yet effortlessly wearable garments, and a passion for encouraging even more fashion consumers to choose environmentally friendly clothing.

The COTTONINK x TENCEL™ brand “Pastel Whimsical” collection is now available at www.cottonink.co.id.