During MQ Vienna Fashion Week, Austria-based fashion label, Plural, unveiled its all-new collection featuring fabrics made from TENCEL™ Lyocell fibers with REFIBRA™ technology. Magdalena Brunner, the creative designer and guru behind the collection, said it is a dedication to minimalism which symbolizes a confident, liberating and enriching style for modern times.

Plural’s designs aim to showcase the “purist side” of fashion through its authentic fashion pieces. The brand strongly believes that “fashion is worn to make a statement of a more minimalistic life, for more freedom and to focus on the essentials”. As such the brand has always offered simple, high-quality, yet eco-responsible clothing. This strongly resonates with TENCEL™’s ethos, and hence how TENCEL™ with REFIBRA™ technology fibers entered into the collaboration.

The all-new Plural collection showcased at the MQ Vienna Fashion Week contained 15 items with REFIBRA™ technology in the fabrics. The items featured some monochromatic looks, teamed with earthy shades, utilizing straight cuts, combined with a variety of textures, and all set off by the high-quality sustainable fabrics.

TENCEL™ Lyocell fibers with REFIBRA™ technology always provide high-performance and versatility for designers. The pioneering REFIBRA™ technology ensures fabrics are more eco-friendly and also help drive the circular economy by diverting cotton scraps from the waste material stream.

Our representatives from the TENCEL™ brand team were very involved in the collaboration process and worked very closely with the designer to launch the collection. The fashion items from Plural are both designed and produced in Austria.