Lenzing is excited and proud to share the launch of a new fabric in collaboration with AKEMI. The collaborative fabric was presented during the special bedlinen collection launch event held in Kuala Lumpur, Malaysia on April 2nd. Inspired by TENCEL™ brand’s reputation on driving sustainability initiatives, AKEMI collaborated with TENCEL™ brand to launch a collaborative fabric that feels good with a natural touch of softness while being environmental friendly at the same time. As an innovator in sustainability, Lenzing is thrilled to partner and share innovative research with brands that are ready to expand their knowledge on sustainable fabrics.

During the event, Robert van de Kerkhof, Chief Commercial Officer of Lenzing, and Harold Weghorst, Vice President of Global Brand Management of Lenzing, both delivered a speech sharing TENCEL™’s latest updates and their keenness to collaborate with different partners across the globe. Robert shared Lenzing’s vision of bringing together global leaders in wood-based specialty fibers, explained TENCEL™’s new brand architecture and his excitement with the new AKEMI collaboration. Elaborating on the development of TENCEL™ brand, Harold presented to guests an in-depth outlook of TENCEL™ and what the brand has to offer.

Vincent Koay, CEO of Eastern Decorator Group, the company that is responsible for AKEMI brand, spoke on the partnership between AKEMI and TENCEL™. While sharing what started this partnership, Vincent said they were inspired by Lenzing’s trustable reputation for their sustainability initiatives, which had inspired AKEMI to build on this green initiative, to look for something beyond just fabric softness and to provide their customers with natural comfort while having a peace of mind of making an environmentally responsible choice.

Lenzing’s ongoing mission is to promote sustainability across the globe. While launching the latest collaboration with AKEMI, Lenzing was able to once again engage with a brand that has a constant drive for green innovation and deliverance. This partnership marks a historic cooperation between the two brands within the AMEA region and it will be exciting to see what’s going to come in the future.