For 30 years, the TENCEL™ brand has been committed to developing eco-fibers that are not only good for people but also the planet. With over 300 partners, TENCEL™’s extensive portfolio of fiber offerings has become a consumer recognized brand through innovations that meet the desires of consumers and supply chain partners – from denim, sportswear, intimate wear to even to items for homes.

While the TENCEL™ brand is proud of its innovations and achievements, its dedication to being sustainable and caring for the planet goes beyond developing eco-fiber offerings. As TENCEL™ looks ahead it has even bigger ambitions to help the industry become more sustainable.

TENCEL™’s latest “True Carbon Zero” journey includes bold commitments to slash greenhouse gas emissions per product ton by 50% by 2030 and become carbon zero by 2050. To support this, TENCEL™ already developed carbon zero TENCEL™ branded fibers in 2020 and further expanded its portfolio with the launch of carbon zero TENCEL™ fibers with REFIBRA™ technology in 2021 to address circular economy solutions. These efforts support TENCEL™’s goal to enable the industry to achieve a carbon zero goal and help the planet.

“In 2022, we will continue to focus on producing carbon zero innovations that make a difference to the textile and fashion industries,” said Mr. Florian Heubrandner, Vice President Global Textiles Business at Lenzing. “During the next few decades, we will introduce more sustainability-driven innovations to support our 2050 vision. We are grateful to have worked alongside our partners and colleagues over the last 30 years and we are looking forward to achieving even greater success together in the next 30 years!”

Why Textile Mills Choose TENCEL™ Fibers Year After Year

Designers continue to select fabrics made with TENCEL™ fibers because it allows them to not only meet consumer’s growing demand to be more eco-conscious and also still lets their creativity shine through. The exceptional quality of TENCEL™ fibers are also favored by textile mills because it allows them to work with brands to produce the eco-friendly products that their customers want.

"We have been using TENCEL™️ Modal and Lyocell fibers from Lenzing for many years,” said Lily Tamin, Managing Director Lucky Textile Group. “This partnership has allowed us to produce and release a wide range of textile and fashion products, from casual wear to anticipated collections made from carbon zero TENCEL™️ fibers. The rise of a sustainable lifestyle has created a significant demand towards eco-friendly textile and fashion offerings and our long-standing partnership with Lenzing has led to new business opportunities and brought added value to both our fabric quality and customers. We are eager to explore new collaborations with TENCEL™️ fibers in the future and remain committed to contributing to sustainable fashion industry."

“Dasheng Group's partnership with TENCEL™️ began in 1998, and they have become one of TENCEL™️’s longstanding partners especially since Lenzing’s Jiangsu Nanjing Production Site began operations in 2007,” mentioned Qi Yingbin, Chairman of the board of Jiangsu Dasheng Group. “Low carbon and green production processes are always our top priority and also aligns with TENCEL™️’s business philosophy. We will be opening the first smart spinning factory and beginning operations in the first half of this year, becoming an important production site for carbon zero TENCEL™️ fiber products. We also plan to build a new carbon zero production demonstration factory with the goal of expanding the market for carbon zero TENCEL™️ fiber applications.”

Core Strategy to Reducing Carbon Footprint Requires Industry Collaborations

TENCEL™, driven by Lenzing Group’s commitment to achieve carbon zero by 2050, has been integrating sustainability and carbon neutrality into its growth strategies. As Krishna Manda, Vice President, Corporate Sustainability of Lenzing AG commented, “Lenzing has been a front runner in sustainability. We were one of the first companies in our industry to set a climate goal of becoming net-zero. We must remain ambitious in the future. We closely work with our partners in supply chain, customers and other stakeholders to make progress towards this ambition.”

To this end, TENCEL™ has been working closely with different industry players and non-governmental organizations to tackle the industry’s environmental impact. For instance, TENCEL™ has been working with Textile Exchange, a global nonprofit that creates leaders in the fiber and materials industries, for 15 years. Through Textile Exchange’s strong network, the organization has been making positive changes by encouraging the use of eco-fibers across the global textile industry.

“The most pressing issue facing the world and the textile industry is climate change,” said Claire Bergkamp, Chief Operating Officer at Textile Exchange. “Climate change needs to be at the center of everything that we are doing. If we do not address climate change, nothing else really matters. In 2019 we announced our new climate+ strategy where we will work with the industry to achieve a 45% reduction in greenhouse gas emissions by 2030.” With TENCEL™ and Textile Exchange sharing complimentary sustainability goals, the efforts to reduce carbon emissions will for sure lead to greater industry impact.

“Feel Good Fibers Since 1992” with TENCEL™

As the TENCEL™ brand marks its 30^th anniversary this year, the brand’s “Feel Good Fibers Since 1992” campaign will continue to play a key role as the it launches a series of global activations designed to inspire consumers to make eco-conscious choices. Be sure to follow the TENCEL™ Feel Good Fibers since 1992 webpage to learn more about the activities that will be happening throughout the year!