Lenzing Survey shows that “Transparency” is key for clothing and home textiles brands to win consumer trust and confidence, with “Eco-friendly” and “Biodegradable” being favorable terms that increase likelihood of purchase
Lenzing Survey shows that “Transparency” is key for clothing and home textiles brands to win consumer trust and confidence, with “Eco-friendly” and “Biodegradable” being favorable terms that increase likelihood of purchase