Jakarta, 27 September 2019 – Lenzing Group, an Austrian based natural fiber producer, is pleased to announce its collaboration with EASE Brand and Plaza Indonesia, in Eco Age fashion show, a curated show during Plaza Indonesia’s Men Fashion Week (PIMFW) 2019 held on 26 – 27 September 2019. The theme “Eco Age” on this year’s 10th edition of PIMFW has the mission to raise global awareness for a socially, environmentally and economically sustainable fashion industry in a world where fashion excess and hyper consumption dominate the scene. Lenzing’s sustainable fibers, TENCEL™ and LENZING™ECOVERO™, will be featured in the Eco Age collection, designed by 6 talented local designers.

“Through our flagship fibers, TENCEL™ and LENZING™ECOVERO™, we establish a partnership with EASE brand and Plaza Indonesia. Starting 2018, we announced a major change, that we want to reach further to our stakeholders, including customers, and specifically, empowering fashion designers to grow better. We see this opportunity as the right moment to join forces with local talented fashion designers to share the great values of TENCEL™, LENZING™ECOVERO™ and how sustainability would bring this industry steps ahead, responsibly.”, said Winston A. Mulyadi, Lenzing Indonesia Commercial Head - SEA Region, talking about the collaboration during the Plaza Indonesia’s Men Fashion Week.

Plaza Indonesia Men Fashion Week’s Eco Age features 6 local talented fashion designers using TENCEL™ and LENZING™ECOVERO™; Studio Moral, No’om No'mi, Rigio, AMOTSYAMSURIMUDA, Wilsen Willim, and Danjyo Hiyoji. TENCEL™ and LENZING™ECOVERO™, branded fibers offer a range of features including botanic origin, sustainable production, gentleness of skin, long-lasting softness, silky smoothness, enhanced breathability, color retention and biodegradability. Through Eco Age collaboration, Lenzing and EASE brand aim to also engage with the fashion designers and their fashion enthusiasts, to contribute in saving the environment by using TENCEL™ and LENZING™ECOVERO™,.

One of the curated designers of Eco Age, Wilsen Willim, utilizes playful and experimental details while contrasting them with simple and classic silhouettes. Intricate origami folding which elevated each of the pieces has become a unique signature of the brand. For Spring-Summer 2020, Wilsen Willim Men’s Collection is accented by hand-made embroidery details and also macramé made by yarns created from left-over cut fabrics of Wilsen Willim past collection, to maintain the sustainability process.

There are a total of 120 outfits that are made from TENCEL™ and LENZING™ECOVERO™ fibers designed and produced by the 6 designers. With these sustainable collections, Lenzing hopes that in the future, more fashion designers and brands become more aware of the materials they are selling to the consumers. Not just designers and brand owners, Lenzing also hopes that the fashion consumers will be responsible enough to choose the materials they wear.