Louis Vuitton partners with campaign for 2^nd consecutive year

LOS ANGELES (FEB. 9, 2020) ​– Golden Globe and BAFTA nominee Kaitlyn Dever (Unbelievable, Booksmart) took a stand for sustainable fashion, when she arrived to the Oscars® wearing a breathtaking custom-made ethical gown by Louis Vuitton as an ambassador for Suzy Amis Cameron’s Red Carpet Green Dress™ (RCGD) in collaboration with TENCEL™ Luxe. The Louis Vuitton custom-made gown is made of ethical and eco-responsible certified silk satin, embroidered with Swarovski crystals and glass beads.

This is the second consecutive year Louis Vuitton has partnered with the global change-making organization. It is with partners like Vuitton and TENCEL™ Luxe, RCGD is able to create red carpet “moments” and make them “movements” bringing sustainable designs to the forefront of conversation and action within the fashion industry.

RCGD is a women-led global change-making organization creating red carpet “moments” to “movements” bringing sustainable designs to the forefront of conversation and action within the fashion industry. It was conceived in 2009 by Suzy Amis Cameron during the press tour for her husband, James Cameron's film “Avatar”. In partnership with The Academy Awards®, RCGD challenges designers from around the world to deliver eco-friendly garments through a no-waste, circular economy approach, social impact consideration, fair and humane treatment of manufacturers, a clear supply chain and, importantly, materials which use a high proportion of eco-friendly and recycled materials. Turning red carpet moments into sustainable design movements in 2020 and beyond, the organization will continue its sustainable collaborations with impact brands, educational initiatives for emerging talent, in addition to the creation of groundbreaking digital content.

Leading fashion houses Louis Vuitton, Vivienne Westwood, Armani, Elie Saab, Swarovski, Christian Siriano, Bulgari, Dunhill and Reformation have joined the campaign to create sustainable gowns for the biggest award show in the world, The Academy Awards®. Established campaign representatives have included Naomie Harris, Olga Kurylenko, Kellan Lutz, Gina Rodriguez, Sophie Turner, Emma Roberts, Priyanka Bose, Lakeith Stanfield, Zoey Deutch, Camila Alves, Danielle Macdonald and Laura Harrier.

To qualify as a RCGD eco-conscious garment, each piece must either be made from sustainable materials, including organic, recycled or repurposed fibers. Other features include using hand-made detailing or incorporating natural dye processing, with a dedicated focus on minimal negative impact on the environment, and environmentally and socially responsible design.
 
The sustainable criteria is overseen by Good On You, a partner of RCGD. Good On You is the world’s leading rating system on ethical and sustainable fashion to assist people in making positive shopping choices--all delivered through an accessible app.
 
For more information please visit: www.rcgdglobal.com.

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About Red Carpet Green Dress™:

Red Carpet Green Dress™ (RCGD) is a women-led global change-making organization. From moment to movement we bring sustainable design to the forefront of conversation and action within the fashion industry. The campaign was conceived in 2009 by Suzy Amis Cameron during the press tour for her husband, James Cameron's film “Avatar”. In partnership with The Academy Awards®, RCGD challenges designers from around the world to deliver eco-friendly garments through a no-waste, circular economy approach, social impact consideration, fair and humane treatment of manufacturers, a clear supply chain and, importantly, materials which use a high proportion of eco-friendly and recycled materials. Turning red carpet moments into sustainable design movements in 2020 and beyond, the organization will continue its sustainable collaborations with impact brands, educational initiatives for emerging talent, in addition to the creation of groundbreaking digital content.

Leading fashion houses Louis Vuitton, Vivienne Westwood, Armani, Elie Saab, Swarovski, Christian Siriano, Bulgari, Dunhill and Reformation have joined the campaign to create sustainable gowns for the biggest award show in the world, The Academy Awards®. Established campaign representatives have included Naomie Harris, Olga Kurylenko, Kellan Lutz, Gina Rodriguez, Sophie Turner, Emma Roberts, Priyanka Bose, Lakeith Stanfield, Zoey Deutch, Camila Alves, Danielle Macdonald and Laura Harrier. RCGD™ has received international coverage from a respected platforms including Vanity Fair, W Magazine, People, Hello Giggles, The Hollywood Reporter, WWD, Washington Post, Harper's Bazaar, VOGUE, Refinery29, The Guardian, ELLE, LA Times, NY Times, InStyle and other respected platforms.

About Louis Vuitton:
Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality. Today, the House remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewelry, and fragrance. These carefully created products are testament to Louis Vuitton’s commitment to fine craftsmanship. For further information: www.louisvuitton.com

About Kaitlyn Dever:

Golden Globe nominee Kaitlyn Dever has amassed tremendous respect at a young age with her dynamic and impactful performances in film and television. Currently, Dever is in production on Hulu’s upcoming anthology series, MONSTERLAND, opposite Jonathan Tucker. Based on the short stories by Nathan Ballingrud, the series will follow a group of people who, after experiencing encounters with mermaids, fallen angels, and other strange beasts, are desperate to repair their lives, ultimately showing that there is a thin line between man and monster. She presently stars in Netflix’s 8-episode limited series UNBELIEVABLE, the true story of Marie, a teenager who was charged with lying about having been raped, and the two female detectives (Toni Collette and Merritt Wever) who followed a twisting path to arrive at the truth. The series debuted on September 13, 2019. Dever’s standout performance earned her nominations in the Lead Actress of a Limited Series category for both the Golden Globe Awards and Critics’ Choice Awards. In May 2019, Dever starred in Olivia Wilde’s directorial debut, BOOKSMART, opposite Beanie Feldstein, Billie Lourd, and Noah Galvin. Dever and Feldstein lead as two overachieving high schoolers who set out to cram four years of fun into one night before they graduate. Annapurna Pictures produced the film, which was released to critical acclaim in May 2019 following a successful world premiere at SXSW Festival. Dever was recognized by the Hollywood Critics Association as the 2020 Breakthrough Artist Under the Age of 23, and was named an EE BAFTA Rising Star nominee for her performance.

Media Contact:
Red Carpet Green Dress

Christina Garvin

T: 805.229.1612

E: [email protected]