Mumbai, 9 June 2020 - To observe the World Environment Day, TENCEL™️ brand is running a month-long campaign #LoveLettersToNature to encourage its users to live a more balanced lifestyle. #LoveLettersToNature is a unique campaign dedicated to educating and encouraging people to take actionable measures to address environmental issues. The social media campaign will kickstart with a photography submission followed by a series of knowledge sessions with experts and DIY tips and tricks to maintain a quintessential #CapsuleCloset.

To promote environmental responsibility, the fiber brand TENCEL™️ will execute this campaign on its Instagram and Facebook handles. Individuals can follow the handles and tag that perfect photograph of nature that inspires them. They can submit their entries on TENCEL™️ IG handle tencel_india and use the hashtags, #LoveLettersToNature, #TencelCapsuleCloset, #Ecotherepy

Additionally, as part of the #LoveLettersToNature campaign, TENCEL™️ will also share little-known facts and information that promotes the longevity of our planet through simple sustainable practices. Throughout the month of June, followers can watch out the social media handles for some quick tips and tricks on how to recycle and reuse items of our closets as part of the #TencelCapsuleCloset series. The awareness of recycling, reusing, and repurposing fashion can always be a gift to nature, a more responsible practice instead of simply discarding them.

Speaking on the launch, Arpit Srivastava - Country Marketing and Branding Manager, South Asia & Thailand at Lenzing Group says, “Our small steps can bring a big difference and there is no better time than now to extend our actions. We continue to focus on our responsibilities towards making environment-friendly life choices now more than ever. Through this campaign, we aim to build awareness and engage with the youth across India who have been and will further bring actionable changes in their habits. For us at Lenzing, sustainability is of utmost importance and the ethos of the brand resonates with the environment day.”

On the occasion of World Environment Day, TENCEL™️ will also invite experts across the world for a knowledge exchange series on InstaLive. Through these sessions, the TENCEL™️ team will initiate an open conversation with of the Pause Label and Tricia Carey, the Director of Global Business Development - Denims at Lenzing Fibers. These sessions will explore topics such as the rise of responsible new-age fashion and future trends in the industry, the importance, and benefits of recycling and upcycling garments, and the development of sustainable material, as well as, the role of fashion in spreading awareness about environmental degradation. This environment day may be overshadowed by COVID19 crisis that has been a wakeup call for consumers that #ItsTimeForNature, the current theme for the World Environment Day.