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Starting with the New Year, Lenzing is charting a bold new course to embark on an exciting new journey on branding. TENCEL™, a name that is recognized among consumers in key regions that we operate in, will be redefined as the textile brand for all apparel and home applications in the Lenzing portfolio. Featuring eco-friendly, sensual and versatile qualities, products under the TENCEL™ brand architecture will underline our core principles of trust, transparency, reliability and affability.
We are thrilled to unveil our new brand identity at Première Vision and Texworld Paris!
Première Vision Yarns Paris 13 – 15 February 2018, hall 6, booth 6C51
Texworld Paris 11 – 14 February 2018, hall 4, booth U436
