Lenzing underscored its efforts and commitments to driving its circularity agenda and raising brand awareness among industry partners in China during August through hosting and attending a number of key industry trade shows and customer events.

Titled “Advancing Circularity”, the 2023 VIP customers’ dinner was attended by hundreds of VIP guests who learned about the expansion of Lenzing’s REFIBRA™ technology to environmentally conscious LENZING™ ECOVERO™ Viscose fibers through the speech of the CEO of Lenzing, Stephan Sielaff. In addition, Harold Weghorst, Vice President of Global Marketing and Branding, shared more about Lenzing’s on-going commitment to trademark protection and how the company is combating trademark infringement of the TENCEL™ brand.

Being able to meet with valued partners and customers in person after an extended period of social distancing is truly a privilege for Lenzing, further strengthening the existing business relationships. As the textile sector in China continues to grow, Lenzing will continue the positive collaboration momentum and take steps towards considerable progress towards achieving a carbon-neutral future and championing circularity in the region.

At the Intertextile Shanghai Apparel Fabrics show (ITSA), one of the largest textile trade fairs in China, Lenzing showcased its circular offerings including the REFRIBRA™ technology and carbon neutral TENCEL™ branded lyocell and modal fibers[1] through various multimedia elements. As the largest satellite booth taking up 1,541 square meters at ITSA this year, TENCEL™ interactive booth was popular with visitors, driving awareness of both TENCEL™ and LENZING™ ECOVERO™ brands and encouraging sustainability across the textile value chain. Meanwhile, to further promote TENCEL™ fibers for the ready-to-wear segment, Lenzing also joined the 2023 SPINEXPO™. At the fair, Lenzing showcased the newly launched LENZING™ ECOVERO™ Viscose fiber with REFIBRA™ technology, as well as applications offered by carbon neutral TENCEL™ fibers, Lenzing E-branding Service, and more. This event provided a platform to connect with industry players across the value chain, including customers of retail and fashion brands, knitting and garment manufacturers, spinners, designers, and academics.

Three events highlighted Lenzing’s determination to create more opportunities for industry-wide collaboration, which on the one hand help customers to meet their climate and sustainability targets, and on the other hand, shape a more conscious and responsible textile value chain.

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[1] Carbon neutrality is achieved by measuring, reducing and offsetting remaining carbon emissions by financing carbon compensation projects (e.g. reforestation projects) and by retiring carbon credits so that the impact of global warming of the product’s carbon footprint is calculated as zero.