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In June, Lenzing held the 2023 Hong Kong TENCEL™ Day, a gathering dedicated to the partners and brands who have stood by Lenzing’s side for years. Guests from across the value chain and brands came together to experience the multi-faceted offerings of Lenzing’s innovative applications and know-how development.
Greeted by CEO Stephan Sielaff as he made his first Hong Kong visit since taking on the role, guests were inspired by his insightful sharing and immersed in the “TENCEL™ marketplace”. The all-encompassing curation featured a live showcase of market placements, inviting our supply chain and industry partners to witness the latest application developments and innovation surrounding the TENCEL™ brand firsthand. Interacting with our experts, guests enjoyed the opportunity to experience the functionality of the applications made with TENCEL™ branded fibers, learnt more about the potential textile innovations have for various applications, and gained insights into the sustainable practices that underpin our approach. They were also keen to learn about Lenzing’s digital offerings as well as the Lenzing E-Branding Service.
“It brings us joy to have our value chain partners and brands gathered alongside our CEO in person. This major event allowed us to forge new connections and strengthen existing relationships, transcending the challenges posed by the pandemic,” said Rex Mok, Vice President of Fiber Technical Marketing and Development at Lenzing. “We are immensely grateful for the support and dedication from our partners and customers, which has enabled us to push the boundaries of innovation and sustainability in the textile industry. Together, we can drive positive change and meet the growing demand for sustainable solutions.”
The afternoon event was filled with networking opportunities and captivating discussions revolving around innovative applications and know-how development. Our guests exchanged their experiences and business needs with our subject matter experts, unlocking the possibilities that the TENCEL™ brand has to offer throughout the global textile value chain.